Citizen expectations around digital engagement has changed drastically. So how can councils effectively manage multiple digital channels across a spectrum of services whilst delivering a good customer service to their citizens?
Join the discussion where we will be joined by local government expert, Mark Adams Wright, to discuss the following questions:
What is a digital channel? Why do they exist? and how do you manage one?
How councils can improve citizen engagement through channels such as email, chat, social and web?
Why building a citizen first approach is key for councils embarking on a digital transformation journey?
The importance of customer journey mapping and how to architect one that suits both the council and citizen needs?